Choosing the best brand identity for your business plays a major role in making more revenue for your business and also reaching more clients. As a start-up entrepreneur, your brand should communicate with the potential clients. When we talk about brand identity, we are talking about the “logo” for your business. 

In this blog, i’ll advice that your logo should be simple! 

When we look at top brands such as Google, Facebook, Twitter, Instagram, Amazon, Tesla, Just to mention a few, your will realise that they all have simple logos.

Targeting the right audience plays a major role in making more revenue as a start-up. 

Audience targeting is the way marketers use to create campaigns that are directly connected with their consumer lifestyles. Focusing on your brand marketing efforts plays a huge role on targeting audience for your brand. When you know your targeting audience as a start-up, you know the right message to put out when advertising in order to pass the right message out to clients and potential clients.

First of all, conduct a research to analyze all aspect of the market. Knowing the climate change of an environment will help you target the right audience for you business.

Look out for your competitor brands and learn something about their company. With that, you know what to do and not do to boost your brands reach and income.

Knowing the market trends also helps in targeting the right audience for your business. Social media has become a major tool for businesses to operate and to increase income daily. Studying the trends that suits well with your business will help you target the right audience when it comes to advertisement on various platforms.

One of the best ways to target the right audience for your business is to know and study your existing clients. To do this, you need to examine your social media and website analysis. With this, you know who visits your website, how they navigate it and also which of your web pages they visit the most.